Mice travelling to Turkey is growing incredibly quickly, as the country ranks among the top ten congress and meeting destinations in the world, which has been revealed. The country ranks 18th worldwide as a growing tourist destination of the Mice according to the International Congress and Convention Association (ICCA). In terms of both commerce and culture, the city of Istanbul places 8th in the world leader, because it is a bridge between East and West. Therefore, Turkey is exceptionally well positioned as a Mice industry destination. In order to boost its tourism industry and to enhance its position as a sustainable business and family destination, in addition to its geographical advantage as a natural bridge between Europe and the Middle East bordering the Black Sea and the Marmara Sea, Turkey and its capital, Istanbul, in particular, has invested billions of dollars.